At the Corner of Bitter and Sweet: How Mug Color Influences the Taste of Coffee

The interaction between senses has always been fascinating to me. That’s why I was excited today when I stumbled across a couple papers that talked about the interaction between how we perceive the taste of food and the color of the cookware that it’s served in. For example, researchers found that the same coffee, when served in differently colored mugs, was rated differently on metrics of flavor intensity and sweetness. Coffee was rated significantly more intense and less sweet when it was served in a white mug than when it was served in a blue mug or a clear glass mug. *